Arphie
Design advisor · 2025Long-term design partner working on bringing AI into the tedious and time-intensive RFP process. Weekly strategy syncs and deep working sessions on product direction throughout the engagement.
:)
Hi, I'm Ida. I design AI products — lately with Cognition, Decagon, Titan, Arphie, and Sleep Reset.
Selected work
Decagon
Design sprint · 2025Prototyped core demo UX for Decagon's AOP builder, including the graphical logic-rule editor for their AI customer service platform. Built v1 of the company's design system.
Cognition (Devin AI)
Design sprint · 2025UX research and prototyping for the Devin (Cognition's “AI software engineer”) CLI experience. Focus on legibility of agent state — how to make autonomous behavior readable in a terminal.
Sleep Reset
Product designer · 2025Redesigned onboarding and full mobile UI for this sleep-therapy and healthtech app. Designed for those struggling with severe insomnia and sleep apnea.
Titan
Design sprint · 2025UX improvements to the IT agent chat interface, focused on demo experience and core agent interaction patterns.
Explo
Senior PD · 2022 – 2025Designed the embedded reporting product 0→1. Co-led Explo's design system to be fully adopted by the team within 6 months.
Scale AI
Design Lead · 2021 – 2022Joined as the sole full-time product designer. Scaled the team from 1 to 8 designers through a year of hypergrowth, built out hiring and processes, and led design for multiple enterprise AI products through their General Access launches.
This is older work! Please excuse the quality.
At O/M Studio
Product designer · 2018 – 2021Shipped product for mobile and web with partners including Google X, Google Area 120, and Stripe.
Where I've been
2025 — present
:) IC Design — Self-employed
Design partner for AI and consumer startups.
Design partner for AI and consumer startups.
2022 — 2025
Explo — Senior Product Designer
Shipped embedded reporting 0→1, co-led design system.
Shipped embedded reporting 0→1, co-led design system.
2021 — 2022
Scale AI — Product Design Lead
Scaled design team 1→8 through hypergrowth.
Scaled design team 1→8 through hypergrowth.
2021 — present
U.S. Digital Response — Product designer (volunteer)
Redesigned PA.gov elections; COVID-era civic design.
Redesigned PA.gov elections; COVID-era civic design.
2018 — 2021
O/M Studio — Product designer
Shipped product with Google X, Area 120, Stripe.
Shipped product with Google X, Area 120, Stripe.
2014 — 2018
Carnegie Mellon University
BS Cognitive Science & Human-Computer Interaction.
BS Cognitive Science & Human-Computer Interaction.
Also
Brand and illustration work, mostly for tech companies in SF. Office murals for Modal and others. Children's books, private commissions.
About
I'm a product designer with 8 years shipping at startups. I studied cognitive science and HCI at Carnegie Mellon, started at a design studio working with Google X, Area 120, and Stripe, then went in-house — first leading design at Scale AI through a year of hypergrowth, then shipping flagship product and design system work at Explo.
Over the last year I ran a product design practice for AI startups — mostly 1-2 week sprints with companies like Cognition, Decagon, and Titan, plus longer advisory engagements like Arphie, and a consumer product redesign for Sleep Reset. It was a way to see a lot of 0→1 problems in a short window.
I'm happiest working closely with founders and teams on things that don't exist yet. Would love to hear from you if you're working on something ~fun~ !
Outside product, I paint murals, illustrate children's books, and volunteer with U.S. Digital Response on civic design projects.
Reach me!
The best way to reach me is email. I'm always down to chat about anything design & illustration. :)